When I joined Fam in 2024, we owned something rare: the under-18 UPI space. Kids could make UPI payments without a bank account, and for most of them, it was their very first taste of financial freedom.
But that head start had an expiry date. The day our users turned 18, the walls came down. GPay, PhonePe, Paytm - suddenly all of them were options, because now these kids could open a bank account of their own.
Bank linking on FamApp was how we fought to keep them. I owned that journey end-to-end, bringing every UPI feature to life and then chasing down the drop-offs one funnel step at a time.
1 Product Designer (Me) · 1 Product manager · 4 engg folks
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Some of my favourite conversations have been with strangers about design, fintech, and how young users decide what's worth their time. If any of that's your thing too, write to me.
+91 9561580808
Heykshitija@gmail.com